CONSOLIDATING ALLEGIANCES IN HO CHI MINH
Our client invited 300 partners to travel to Ho Chi Minh to learn about their new products and celebrate the opening of new offices in Vietnam. It was important that this Summit combined work and play and for attendees to enjoy the famous Vietnamese hospitality. Experiencing new products within this five-day event has never been such much fun.
The welcome and gala dinners were incredible displays of Vietnamese art while the choice of activities were strategically catered to all attendees. From adventurous Vespa tours and Vietnamese cookery classes to networking on the green, this exhilarating excursion helped our client create trust, build loyalty and ultimately increase sales.
#DESTINATIONVIETNAM
Ho Chi Minh City, Vietnam's bustling metropolis, served as the vibrant backdrop for an unforgettable Summit that brought together 300 professionals from various corners of the globe. With participants spanning three hotels and the impressive Sheraton Saigon Hotel & Towers chosen as the central hub, the event was a perfect blend of work, culture and entertainment.
The Summit opened with a drum performance that introduced a futuristic theme requested by the client. The venue was transformed into a sleek, high-tech environment, highlighting the excitement of a continued partnership and evoking the feeling of being transported to the future with the use of custom lighting, sound effects and décor.
During the welcome dinner in the Sheraton Saigon’s ballroom, attendees were treated to a Vietnamese feast, encompassing the rich culinary heritage of the region followed by a traditional Vietnamese show. The fusion of flavors and cultural displays set the tone for the days ahead, providing participants a unique opportunity to immerse themselves in the local culture while collaborating in a relaxed, yet visually impressive atmosphere.
As our client is a global provider of technology supplies and devices, a key aspect of the Summit was to present its new products. CWT M&E provided an event visual ID using a mix of the client’s colors with the vibrant colors known to Vietnam. Creative support included website design, pull-up banners, lanyards, flat panels, island booths and display boards utilizing backdrops with product names and related information.
A golf day offered attendees the chance to unwind and engage in friendly competition through a blend of sport and networking. The course’s lush greenery and challenging layout provided an ideal environment for participants to build connections outside the conference rooms. Despite the heat, the camaraderie and sportsmanship ensured it was the event’s highlight, with many attendees praising the opportunity to mingle in such a relaxed setting.
Attendees also had the opportunity to participate in a Vietnamese cookery class. From crafting delicate spring rolls to mastering the perfect Pho broth, this hands-on experience provided a deeper appreciation for the complexity and flavor of Vietnamese dishes. The experience was educational, while also providing a fun and interactive atmosphere for participants to bond and create lasting memories.
A high-energy rock and roll-themed dinner at the lively Poc Poc Beer Garden closed the Summit when the attendees were ready to let loose and enjoy a night of music, games and craft beer. An Australian band played classic rock hits and the atmosphere was electric. The informal setting and energetic vibe made this dinner a fitting event finale.
In-house creative and event design - Production management - Onsite staffing - Site selection - Venue search and contracting - Sponsorship activation - Talent management - VIP experiences - Risk management - Hospitality strategy and planning - Registration/enrolment - Accommodation - Group travel - Food and beverage £ Financial management - Event analytics and reporting
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