TOGETHERNESS UNDER THE SAME SUN
As a remarkable display of unity and celebration, our client wanted to organize events including all their 10,000 employees located in Spain. Under the inspiring slogan, "All under the same sun" the event spanned 21 Spanish cities, bringing together teams in a series of unforgettable gatherings.
Our client had a goal of bringing each of its employees—10,000 in total—together with a focus on the summer sun. CWT M&E was up for the challenge, although not small, to organize summer parties in 21 Spanish cities for all employees to celebrate together. And boy did they celebrate!
Organizing an event of this magnitude took a lot of work and focus. The logistical challenges were significant, particularly in coordinating transportation and catering for thousands of people across different locations. The dedication and hard work of our event planning team ensured that everything ran smoothly. From hiring buses to managing park entries to ensuring food quality, every detail was meticulously handled.
CWT M&E’s creative studio designed the slogan, visual elements and messaging to ensure each event felt part of an encompassing strategy. The "All under the same sun" events not only provided an opportunity for employees to relax and have fun, it also reinforced the sense of community and togetherness that defines their company culture. It was a reminder that, despite the distances between them, they were all united in shared goals and values.
The party season kicked off in Madrid where 5,000 employees converged at the Warner Park. The atmosphere was electric as colleagues enjoyed the park's attractions and danced to the beats of talented DJs. To ensure smooth transportation, 54 buses were hired to shuttle guests from central Madrid to the park, 30 kilometers from the city. The logistics team ensured that everything worked like clockwork, ensuring the day was seamless and enjoyable for all. The entire park was closed for guests to enjoy its facilities privately. In addition to all the park's attractions, entertainment included country music bands, parades and drums illuminated with LED lights. Restaurants, terraces and food trucks offered a variety of park-inspired food, such as hamburgers, hot dogs and ice cream.
Next, the celebration moved to Barcelona where 2,200 employees gathered at the iconic Tibidabo Park. Located on a 512 metre (1,680ft) hill, the Park boasts excellent views over the city and surrounding coastline. Once again, the entire park was booked for a day filled with excitement as attendees indulged in thrilling rides, delicious food and ice cream and lively music. Attendees were dancing until the end within a magical atmosphere.
Throughout the summer, our teams planned smaller parties in 19 other cities, including Alicante, Bilbao, Malaga, Murcia, Seville, Tenerife, Valencia and Vigo.
In-house creative and event design - Production management - Onsite staffing - Site selection - Venue search and contracting - Sponsorship activation - Talent management - VIP experiences - Risk management - Hospitality strategy and planning - Registration/enrolment - Accommodation - Group travel - Food and beverage £ Financial management - Event analytics and reporting
FEEL THE EMOTION
OUR 2023 AWARDS
